Nowadays, there are few businesses out there that are able to build their brand without a strong social media presence. Engaging an audience through social media does not simply mean posting occasionally on Facebook, Instagram, Twitter, or Telegram. Apprentices who work in social media have gone through extensive training to learn the ins and outs of social media. Apprentices are able to quickly jump in and determine how to best situate your social media accounts for maximum engagement.
Apprentices will build a strategy and adapt to meet the ever-changing social media community standards. It’s a matter of knowing what to post, how to post it, and when to post it. Growing your audience means discovering conversations around your trade and industry and engaging those discussions. Growing your social channels requires you to monitor and listen for particular keywords, phrases and hashtags.
Social media is only one part of building an online presence. To generate credible and lasting brand awareness, it needs to be part of a cohesive and broad-based online marketing strategy. Online marketing involves the use of web-based channels to spread a message about a company’s brand, products, or services to its potential customers through email, social media, display advertising, search engine optimization (SEO), Google AdWords, and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping and socializing online. Apprentices that are trained in online marketing can help leverage these tools to help grow your brand and business.